gregoryhickman.com | Mobile Marketing Strategy, News & More - Latest Comments

Re: Less Is Less And An Advantage

Greg Hickman — Mon, 02 Jan 2012 17:22:42 -0000

Hey Ryan, thanks for the comment. It's funny now reading this post again and actually just confusing myself. Then I went and read the post again at the 37 signals blog...also confusing. I think the statement "less is more" is confusing as some people believe that "more" implies better, whereas others don't. Where I could probably elaborate in this post is that less doesn't equal better for all. There are plenty of companies that try to offer less and still suck. Execution is a huge in making it "better". So what I should have said is that "Less is Less. Correct Execution Can Result In An Advantage".

Re: Less Is Less And An Advantage

Ryan Johnson — Mon, 02 Jan 2012 14:16:07 -0000

Greg:

I'm a bit confused by your argument. You are saying that "'Less is more' is bullshit," but then you proceed to champion the concept of less is more - doing one thing well instead of being everything to everyone.

Re: Location Aware or Location Based Services

john ellis — Tue, 27 Dec 2011 22:58:03 -0000

this is a great article... i have used location services in many (almost all) of the apps i've developed. we created a foursquare-like checkin app that integrated music into the mix (what are you listening to and where) called "musicPlayce"... we also use location in our branded mobile golf app to tell a user distances to various landmarks (center of the green, black tee, etc), but i still feel i haven't yet hit the "kick ass" part of location. what i really want to do is a push notification that is sent to a golfer when they hit the 17th tee that says, "show this message to the bar staff to get a 2 fer margaritas now". technically, it is super easy to do... the hold up seems to be the difficulty in getting staff at a golf club to really commit to setting up all these deals and to get them to even understand the power of these things. after all, the configuration of something like this could be very very complicated... ultimately, i think we just have to get a few of the more tech savy clients to start using the location part of the tool, then do a case study on what they have done... also, if we keep the configuration simple: 1. click on a google map, 2. set the push notification text, 3. sit back and wait for the orders to flow in... then we might have something...

Re: We’re Still Early…

Casey Schorr — Tue, 31 May 2011 15:31:16 -0000

I'm starting to do a lot more public speaking and have similar feelings. For me at least, I'm always worried I don't know my shit (the topic) but then find out I know wayyyyyy more than most of the people in the room. 9 times out of 10 I have to actually try to simplify what I know, vs not knowing enough. I think that's the hallmark of a good teacher, someone who can distill something complex into manageable pieces so others can really learn. Would love to hear more about your speaking experiences and talk w/ you soon!

Re: 2011 Super Bowl Commercials: FAIL

mike gerpe — Tue, 08 Feb 2011 13:05:37 -0000

Wow, didnt realize that pizza gets 50% of its order via mobile. Thats a scary amount of their revenue associated with a new fast growing market. They have a chance to set a precedent for how causal dine restaurants handle their mobile strategy.

Overall i agree, commercials were very disappointing, serious lack of engagement and they weren't even that funny. My points would go to VW for their commercials though, they did good.

Re: 2011 Super Bowl Commercials: FAIL

Greg Hickman — Tue, 08 Feb 2011 12:37:29 -0000

Another great article on the same topic by Jeff Hasen found here. I'm in complete agreement! http://www.mobilemarketer.c...

Re: Mobile Marketing: Step 1 – Get Educated

Micah — Thu, 30 Dec 2010 05:24:49 -0000

No worries at all, well I really wanted to read and read articles like this so I'm sure I'll be back here for more reading stuff. Thanks!